Social Media (2024 - present)

Since February 2024 I have been a freelance Marketing Consultant for Lemontank, a Gen Z focused thinktank working with brands to connect their content more authentically through social media with younger audiences. This role has seen me work with the likes of Warner Music, Aardman Animations, The National Trust, Parlophone Records, EMI Records and the BBC.

Through these projects, and working with other young creatives, I have learnt a lot about both navigating the digital attention economy, and creating clear and actionable social media campaigns that can then be pitched directly to executives.

I have also used this knowledge across my own social media, which has been particualry insightful given my current work as a Multimedia Reporter, experimenting with short and longform content formats to work out how to most effectively engage with audiences.